Dries Says Goodbye to the Van Noten Brand

After 38 years and more than 100 collections, Dries Van Noten is retiring. In a letter published today, the Belgian designer announced that he will make his final appearance at the menswear show in June, after which he will leave his eponymous brand.

“Now, I want to focus on all the things I never had time for,” the Belgian designer wrote in his letter announcing his farewell…

“When the time comes, we will announce the designer who will continue the story,” Van Noten said. “I’ve been preparing for this moment for a while now, and I feel it’s time to make room for a new generation of talent who will bring their own vision to the brand.”

Dries Van Noten Spring-Summer 2007 Fashion Show, Paris Fashion Week

Founded in 1986, Dries Van Noten has become synonymous with bold prints and colors often inspired by art (for example, its 2016 show was inspired by the works of Salvador Dali, Andy Warhol, and Elsa Schiaparelli), travel, and culture. Unlike other luxury brands, the company has long eschewed flashy marketing campaigns; This strategy has made him a favorite among a list of celebrities ranging from Beyonce to Timothee Chalamet.

Dries Van Noten Spring-Summer 2016 Fashion Show, Paris Fashion Week

The brand, which was acquired by Spanish luxury group Puig in 2018, will continue under new creative leadership. Van Noten’s retirement follows several years of growth and expansion. With Puig’s support, the brand introduced perfume and beauty products, launched e-commerce and opened many new stores. Menswear has also gained quite exciting momentum. Van Noten, known for his masterful use of prints and his understanding of color, defined the summer of 2019 with a collaboration with Verner Panton. Post-pandemic, he offered many compelling suggestions on how to modernize tailoring through fluid silhouettes and feminine proportions. He proved that he still has new tricks up his sleeve off the track; In 2022, he launched a radical collaboration with Stüssy. Van Noten still looked like he was at the top of his game.

Dries Van Noten Spring-Summer 2015 Fashion Show, Paris Fashion Week

Following the surprising announcement, reactions from industry insiders and fashion fans were emotional. Van Noten represents an endangered designer who creates interesting high fashion for real people. Their collections strike a unique balance between innovation and timelessness, color mismatched prints and elegant lines. He has a romantic nature, but he is also attentive and analytical…

Van Noten said goodbye, saying, “My sincere thanks to everyone who loves what we do. Seeing our clothes traveling around the world, knowing that they have a place in your life, makes me happy beyond words.”

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