Eye-catching B.Zero1 Collection from Bulgari

Believing that there is no limit to creativity and new experiments with endless perspectives, the Roman jewelry brand continues its endless search for innovative approaches that symbolize the expression of Italian Genius with the 2024 Bulgari Icon campaign. Reaching beyond the known and finding endless new ways to express creativity represents an expertise gained from our deep-rooted heritage and a bold vision that translates into iconic creations.

Designed with a dynamic yet simple style, the new Bulgari Icon campaign reflects the aesthetic power of B.zero1 in images, frames, movements and impressions, evoking a sense of energy and inspiring self-confidence.

In the new campaign, directed by Cara Stricker and shot by photographer David Sims, Bulgari’s Brand Ambassadors Zendaya and Lisa embrace the journey towards their own vision and reflect their determination with the energy of the different creations they carry.

A small number of obvious elements are used to make the product stand out. Defining the ring’s instantly recognizable architectural touch, the avant-garde B.zero1 spiral returns in a striking tunnel shape, accompanied by dynamic cinematography with circular and fluid movements of the camera.

Designed with impressive minimalism, the campaign refers to the strong, simple and geometric lines of the B.zero1 design. Lisa and Zendaya redefine their own boundaries, experience new territories and shape their own unique visions through Bulgari Icons in this futuristic universe that transcends space and time.

This timeless and iconic collection is being celebrated with a new campaign that will be released worldwide from January 2024.


B.zero1 remains one of the symbols of Bulgari’s pioneering vision, offering the jewelery world an unprecedented blend of heritage and innovation since its launch in 1999. This signature jewel was born as a ring that boldly combines the industrial-inspired Tubogas technique with the Roman font that forms Bulgari’s logo. With an ingenious idea, he created a brand new stylistic code from two very different sources of creative inspiration, gaining worldwide fame and success.

B.zero1, the symbol of Bulgari’s visionary approach and Italian Genius, continues to evolve with innovative experiments for twenty-five years. Thus providing Bulgari with an endless platform for groundbreaking and creative discoveries. The B.zero1 universe has expanded over time with many versions: how far the boundaries can be pushed in the pursuit of innovation by adding styles and options such as varying volumes and thicknesses, rings with one to four bands, unusual and groundbreaking materials such as ceramics, a Rock version via metallic spikes on the spiral. was revealed.

Focusing on the original vision that elevated B.zero1 to icon status, 2024 innovations bring new interpretations to the classic ring design, starting from the basic aesthetic elements of the collection.

Sparkling and truly iconic, the new B.zero1 ring shines with a delicate pavé diamond set in a wave within the ring’s edges, wrapping around the classic three-banded spiral. Available in 18 carat pink, yellow and white gold, this B.zero1 ring updates the appeal of a timeless classic with a precious and sparkling touch.

Adding a rare sparkle to a fearless design, the 18-carat pink or white gold two-band rings are eye-catching, completely covered with pavé diamonds of various sizes. These new rings, which are more subtle interpretations of the B.zero1 classics of all time, have been added to the collection and offer options to suit every taste. To further enrich the collection, two matching bracelets will be introduced in June.

An impressive symbol of a different and valuable style, the new 18 carat white gold B.zero1 earrings create an extraordinary sparkle by transforming the iconic ring design into a latticework motif full of pavé diamonds. This creation complements the existing 18k white gold and diamond necklace set. This eye-catching B.zero1 edition adds sparkle to the icon’s ever-eclectic spirit.

Finally, the 18k rose gold B.zero1 ring with the Bulgari logo and a single diamond offers versatile and effortless elegance to those who always focus on the basics.

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