Flower Garden Promising Fashion Dreams

Photo: Armani Prive, Valentino, Zuhair Murad

Three-dimensional flowers or flower badges explain very well that fashion is a set of stories that begin and continue, and that trends actually spread over time and change and transform throughout different periods. Although the three-dimensional flowers, named “rosette” (pronounced rosette) derived from the French word “rose”, are mainly composed of roses, they also appear in the forms of daisies and camellia flowers. Badges are added to everything from dresses to bags, from shoes to chokers, not only adding glamor and poetry to every piece she completes, but also changing it completely.

Yes, this is a story that started a long time ago and continues and never fades. Flowers, which were sewn on men’s and women’s shoes as a sign of high class in the 17th century and appeared with a genderless identity, began to symbolize primarily women in the 18th and 19th centuries.

We can say that flowers have an important place in the fashion story that continues from yesterday to today with the Josephine dress designed by Paul Poiret in 1907, which draws attention with its pink rosette at chest level. It wouldn’t be wrong to say that New York designer Sandy Liang, who used the rose badge quite frequently in her Fall/Winter 2023-24 collection and placed it at chest level, just like in the Josephine dress, was inspired by Poiret.

Flowers have an important place in fashion history; It continues to appear as accessories in the form of roses, daisies or camellias, sometimes in the form of floral patterns as prints, sometimes as brooches or as a completely separate sewn piece. While looking at the historical journey of the flower effect in the fashion world, let’s remember the rebellious and powerful attitude that the black roses sewn on dresses, skirts and shirts in Yves Saint Laurent’s Spring/Summer 2003 collection added to the designs.

Floral accessories attached to prom dresses in the 80s became even more popular in the 2000s, with the rose badge that Sarah Jessica Parker attached to the ribbon around her waist in Sex and the City, and Paris Hilton and Jennifer Lopez frequently using this accessory at that time.

The roses, whose stories were told by many brands, especially Acne Studios, Prada and Dries Van Noten last summer, continue to live without fading in the Autumn/Winter 2023-24 season. There is no doubt that the Summer 2024 collections intend to continue this never-ending story!

Photo: Chanel


Camellia, Gabrielle Chanel’s favorite flower, made its mark on Chanel’s Autumn/Winter 2023-24 fashion show in its most gigantic form. Appearing around and in the shadow of the camellia, the models honored the founder of the brand with tweed jackets, tops and mini high-heeled shoes, each with a camellia detail on them.

This season, another brand where roses literally bloom on the designs and dance in their three-dimensional form is Christian Siriano. The arrangement of large and small roses in pink and its shades on a purple chiffon dress is quite magnificent. Unlike the romantic roses that took over Siriano’s collection, the ones used to cover the nipples in Puppets and Puppets had a more daring and rebellious spirit. Sandy Liang is another designer who has fallen in love with three-dimensional flowers, with roses adorning chokers, dresses and sashes. In short, this season, the floral rosettes that Zimmermann sewed on dresses and jackets, Magda Butrym decorated almost her entire collection, and Carolina Herrera used both as a pattern and in three-dimensional form, were the unfading star of the fashion shows.

Flowers are sometimes used in their most gigantic form at shoulder level, while smaller versions are also attached to hair or chokers.

Christian Siriano, Valentino, Zimmermann

Three-dimensional flowers, which are added to minimal and simple pieces and make them showy, have invaded wardrobes, from blazers to dresses, from tops to shoes and bags.

Loveshackfancy, Valentino, Miscreants


Flowers have been associated with women’s fashion for many years and still have a sexist identity, as they generally evoke romance and romanticism is attributed only to women due to prejudices and a condescending understanding. As genderlessness gained importance, we witnessed that floral patterns and flowers began to appear in men’s clothing.

Eddie Redmayne, Harry Styles

Heart Evangelista, Larsen Thompson, Guest, Sarah Jessica Parker, Sepideh Moafi

Burberry, Chanel, Puppets

Philosophy Di Lorenzo Serafini, Puppets, Magda Butrym

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