Some of the words that describe the “Passenger” collection. Aiming to carry this feeling into the campaign film, the brand shot at Ataturk Airport with a high dose of excitement and a strong fiction. The main film, short film and more than 50 photographs were shot for the project, which consisted of a team of 108 people.
Lock Necklace, which is within the lock theme and is the most special design of the collection, takes its inspiration from the mystery of life, connection and focus. The necklace, which draws attention with its “Bold” design, is combined with different shades of gold as well as Roslow Gold for the first time. “Multi Color” details allow you to reveal your colors without limiting each design in this collection. The road-themed designs of the collection represent those who are open to adventure, excitement and love to explore, the direction-themed designs represent the curious souls who guide in life, and the wheel-themed designs represent being continuous, dynamic and strong in life.
Cemre Okyay and Hami Özkan directed the highly acclaimed commercial. The photo shoot was carried out by Can Büyükkalkan. Gülcan Arslan, who is at the center of the new commercial, attracted attention with her assertive style and stance while revealing continuous progress and mobility, just like the turning of a wheel.
The new collection “Passenger”, which was inspired by those who are not afraid to hit the road and are always excited, and will leave its mark on 2024, is available at Kısmet By Milka stores and www.kismetbymilka.com.