Milan Fashion Week: Prada Autumn-Winter 2024-25 Fashion Show

“I was looking through the Fendi archives from 1984, and the sketches reminded me of the London of that period: Kids of the Blitz, New Romantics, the adoption of business attire, aristocratic style, Japanese style…”says Kim Jones, Artistic Director of Couture and Womenswear.

In the Fendi Autumn/Winter 2024-25 collection, Kim Jones explores a clothing style where the simplicity of London meets the freedom of Rome and practicality becomes a statement of intent.

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