Adrian Appiolaza has been announced as the new creative director of Moschino. The Buenos Aires-born designer will make his debut at Milan Fashion Week on February 22. Appiolaza replaces Davide Renne, who took over after Jeremy Scott, who left the brand last March. Renne passed away unexpectedly just ten days after officially joining the team late last year.
Appiolaza, 51, has more than two decades of experience, and it started with the designer’s resume after Central Saint Martins when he was recruited to Phoebe Philo’s Chloé. She then spent time at several brands, including Miu Miu and Louis Vuitton under Marc Jacobs, before returning to Chloé as women’s ready-to-wear design director under Clare Waight Keller. She now comes to Moschino from Loewe, where she was also the design director. In his new role, Appiolaza will oversee Moschino’s women’s, men’s and accessories collections and will also report to Aeffe SpA Chief Executive Officer Massimo Ferretti.
“I immediately recognized Adrian’s explosive creativity as a personality full of energy and enthusiasm, elements that have always defined the history of the Moschino brand,” Ferretti said in a statement. “I send Adrian my best wishes to create a great success story with us.”
Following his appointment, Appiolaza expressed his long-standing admiration for the house’s founder, Franco Moschino, writing: “His creations were not just clothes, they were a textile commentary on the status quo of his time.” He continued: “My mission will be to reopen to the world that window that Franco Moschino opened for all of us; there can be no greater honor than this.”