New Professional Molecular Care from L’Oréal Professionnel

L’Oréal Professionnel introduced the first hair care series that rearranges the molecular structure of the hair. L’Oréal Professionnel Absolut Repair Molecular, whose effect is scientifically proven, repairs 2-year damage to the hair with a single use; It repairs the molecular structure of the hair and offers an advanced hair care experience. This product series consists of 4 stages, including salon care; It visibly transforms the hair and restores its strength, elasticity and movement.

Today, consumers’ concerns about hair texture and hair damage have changed significantly. The way women deal with damage has evolved, and expectations for hair products have differed. Women are now focusing not only on “superficial damage” but also on “internal damage”. When the hair is damaged, the peptides that bind amino acids together break and the amino acids are lost. As a result, the damage to the hair becomes irreversible. Therefore, rather than treating the hair on the surface, it is important to repair the damage in the deepest structure of the hair. L’Oréal Professionnel Absolut Repair Molecular series provides the internal repair that the hair needs, thanks to the peptide binders and amino acids in its formula.

There are two types of hair damage

Surface damage: Repair by nourishing. Repairing hair in this way offers limited solutions such as texture, ends and color.
• Internal damage: Repair by strengthening. With this repair method, the movement of the hair is also addressed. It can treat lack of flexibility, lack of movement and weakness.

Absolut Repair Molecular combines both solutions. 2-year damage to the hair can be repaired with a single use of Absolut Repair Molecular.

Peptide level repair

Absolut Repair Molecular contains 5 ultra-concentrated amino acids as well as peptide binders. These components ensure the rearrangement and reconstruction of the molecular structure of the hair.

Absolut Repair Molecular Professional Care Routine

PRE-CARE (Salon Special)
This care, which can only be applied in L’Oréal Professionnel salons, is positioned as the first step of the Absolut Repair Molecular routine in the salon. An elixir of pure power concentrated with 3% peptide binder and 5 amino acids, it goes beyond surface repair and penetrates the hair fiber to replenish the molecular and strengthen the core. Thanks to this pre-treatment that gives strength to the hair, the hair can be combed extremely easily. Pre-treatment restores elasticity to the hair.

SHAMPOO: L’Oréal Professionnel Absolut Repair Molecular Professional Shampoo
Formulated with peptide binders and 5 amino acids, the ultra-caring shampoo purifies, strengthens and repairs hair strands. Hair becomes stronger and nourished, gaining elasticity and movement. The shampoo applied to wet hair or in the pre-treatment layers provides 86% smoothness to the hair.

RINSE-Off SERUM: L’Oréal Professionnel Absolut Repair Molecular Professional Rinse-Off Serum
The rinseable serum, which rebuilds the molecular structure of the hair, is concentrated with 2% peptide binder and 5 amino acids. By doing more than surface repair, it strengthens the core at the molecular level and restores flexibility and movement to the hair. Hair instantly transforms visibly; shine and smoothness increase significantly. This elixir of pure power, which repairs the hair from the inside and rebuilds the molecular structure, provides deep penetration and instant transformation. After use, 42% of the damage on the hair surface is repaired.

This rinseable serum applied to wet hair stands out as L’Oréal Professionnel’s first rinseable serum.

NON-RINSE MASK: L’Oréal Professionnel Absolut Repair Molecular Professional Leave-In Mask
It strengthens and protects the hair with its formula containing peptide binders and 5 amino acids. The light texture of the formula instantly penetrates the hair and gives it strength & flexibility. With the mask that adds a natural touch to the hair, the hair looks smooth, shiny and healthy, and the hair is protected against external factors. Providing heat protection up to 230°C, this leave-in mask strengthens hair by 97%.

You May Also Like

More From Author

+ There are no comments

Add yours