Next to Women at Every Moment

“Dermocosmetic Specialist Training”, which was implemented with the cooperation of Vichy, Turkish Women Entrepreneurs Association (KAGİDER) and Boğaziçi University Lifelong Education Center (BÜYEM) and with the support of the L’Oréal Foundation, in order to provide psychological and economic support to women in Hatay, which was affected by the February 6 earthquakes, centered in Kahramanmaraş. and Employment Program” started on Tuesday, February 13, 2024.

In the first stage of the project, 120 women affected by the earthquake will be given a total of 64 hours of physical training for two months by Vichy and BÜYEM trainers at the Training and Production Center established by KAGİDER at the Hatay Expo Fair Area. Within the scope of the program to be held in 16 sessions; By BÜYEM on sales techniques, communication, customer experience and sustainability; Trainings including skin and skin health, product training and case studies will be provided by L’oreal trainers. Following the completion of the training, employment opportunities in Hatay and surrounding provinces will be evaluated for women who request it, through meetings to be held with the Pharmacist Chambers and Vichy reference.

“We aim to be with women at every moment of life”

Stating that they have implemented many projects to support women living in the region since the first day of the earthquake, L’Oréal Turkey Dermatological Beauty General Manager and Country Ethics Representative Sinem Saraçer Turanlı said, “As Vichy, the leading brand of dermacosmetics in Turkey, both our skin care products and our We aim to be with women at every moment of life with our projects. During the work we have carried out with all our brands under the roof of L’Oréal Turkey in the region since the first day of the earthquake, we have once again witnessed the fact that women can lift up not only their families, but also their cities, regions and our country with their courage, hard work, determination and strong stance. On this path, it is our responsibility to stand by women, support and encourage them. The ‘Dermocosmetic Specialist Training and Employment Program’, which we implemented in cooperation with Vichy, KAGİDER and BÜYEM, is not only a job opportunity, but also a reflection of our effort to contribute to the empowerment of women and social improvement. We believe that this program is an important step for women to discover their potential and achieve economic independence, beyond education and employment. “We hope that our project will offer brand new beginnings to the women of Hatay for a stronger tomorrow,” he said.


L’Oréal Turkey Dermatological Beauty General Manager and Country Ethics Representative Sinem Saraçer Turanlı, BÜYEM Manager Dr. Tamer Atabarut, KAGİDER Chairman of the Board Esra Bezircioğlu

“We will ensure that women hold on to entrepreneurship and employment”

KAGİDER Chairman of the Board of Directors, Esra Bezircioğlu, stated that they are working to heal the wounds of the earthquake, revitalize the local economy and rebuild the region and said: “As KAGİDER, we came together to support the power and potential of women. We strive for hope and recovery in Hatay, which was affected by earthquakes, and we work with all our strength to contribute to the post-earthquake recovery processes. We will ensure that strong and determined women hold on to entrepreneurship and employment with the ‘Dermo Cosmetic Specialist Training and Employment Program’ that we carry out jointly with L’Oréal Vichy and BÜYEM. This program will not only provide education but also be a source of hope for women affected by the earthquake. We will continue our work to produce permanent solutions with the goal of sustainable regional development. “I believe that we will take decisive steps and move forward together to support women’s employment and entrepreneurship.”

“Training focused on professional skills and personal development will be provided”

BÜYEM Director Dr. Tamer Atabarut, in his evaluation of the program; “Within the scope of the ‘Dermocosmetic Specialist Training and Employment Program’ developed specifically for areas in need of employment in the region, participants will be given training focused on professional skills, personal development and women’s empowerment. “The trainings were designed specifically as practical cases,” he said.

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