Panoramic Volume and Big Eye Appearance: New Panorama Mascara

L’Oréal Paris, the world’s number 1 beauty brand*, set out with the brand mission of “Because We Are Worth It”, continues to support the power and self-confidence of inspiring women from all over the world. While L’Oréal Paris guides women on the path of discovering their own selves, it transforms the perception of beauty into an extraordinary experience with its accessible luxury concept. With a perspective beyond the boundaries of traditional beauty, the brand manages to be the perfect representative of accessible luxury with its products on the market. Drawing its strength from science, L’Oréal Paris brings its products together with unique women in its target audience with a Parisian touch.

L’Oréal Paris’s New Brand Ambassador is “Kendall Jenner”, a name followed closely by Generation Z.

The new make-up brand ambassador of L’Oréal Paris, which has been gathering world-famous names under the motto “Because We Are Worth It” for years, is Kendall Jenner, the pioneer of the trends of recent years. Kendall Jenner, one of the names inspired by Generation Z, conveys her excitement of joining the L’Oréal Paris family: “I want to encourage all women to feel stronger, more self-confident and to express their own understanding of beauty. We are all unique and different, and we should celebrate our differences because they are what make us who we are. “Because we are worth it” is not just a statement of self-expression; self-confidence, freedom, independence and the mission of making it valuable. “It means giving every woman the power to express her worth,” she says.

The most popular product of 2024 is Panorama Mascara

L’Oréal Paris, which develops its products with experts and attaches importance to innovation and performance, will shape the make-up trends of 2024 with its new product, Panorama mascara. Panorama mascara has a very stylish appearance with its gold package and embossed “Panorama” text. The product, which provides 1.4 times larger eye appearance** thanks to its panoramic volumizing feature, gives the appearance of individually separated eyelashes with its panoramic brush and ultra-flexible formula.

The “big eye look” trend, which has gained popularity in recent years, is expected to continue in 2024. This trend focuses on creating the illusion of larger, more open-looking eyes. Common techniques used to achieve this effect include using highlighter on the inner corners of the eyes, applying brightly colored eye shadow to the center of the eyelids, or applying white eyeliner under the eyes. But the key to the big eye look is to use a mascara that separates the eyelashes one by one and gives both length and volume. Panorama mascara, which has the feature of giving a big eye look, is ideal for this trend and will be the pioneer of the big eye look trend in 2024. With the panoramic volume effect it creates on the eyelashes, it makes the eyes look more open and provides an eye appearance that is 1.4 times larger.

*Based on the results of the 2021 beauty market research conducted by Euromonitor International Limited
**Instrumental test, 30 people


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