Guess and Marciano; Announces the new 2024 Spring-Summer collection advertising campaign featuring Spanish-Argentinian model, influencer and television star Georgina Rodríguez. Rodríguez appears in the brand’s advertising campaign for the second time.
Guess Inc. The latest Guess and Marciano collections are introduced in the campaign, directed by Creative Director Paul Marciano and reflected through the lens of famous fashion and lifestyle photographer Tatiana Gerusova. The iconic selection of clothing, knitwear, bags and accessories, featuring timeless polka dots, denim and premium quality fabrics, reflects the stylish and sophisticated spirit of the brand.
The magnificent mansion, located in the Vereda del Cortijo region of Madrid, where the shooting took place, with a magnificent view of the Sierra de Guadarrama Mountains, perfectly reflects the black-and-white diva fashion of the 1950s.
Paul Marciano says the following about the campaign: “As the face of the advertisement, I chose to work with Georgina Rodríguez again because of her dedication and passion for her job, as well as her interest in our brand. His personal values and the importance he attaches to the concept of family are also very valuable to me. It was great to work with him again. The campaign was truly amazing; “Georgina fully brought to life the spirit I wanted to reflect in the new season.”
Georgina Rodríguez says: “It is a great honor for me to be invited to the Guess campaign again. I love the collections offered by the brand; extremely iconic and feminine. It was an amazing feeling to shoot in such an amazing location with such incredible clothes, it made me feel so empowered.”