Chanel released a short film called “The Button” ahead of its Spring-Summer 2024 Haute Couture fashion show, which will be held in Paris on Tuesday, January 23. In this imaginary story, written and directed by Dave Free, at the invitation of Virginie Viard, and scored by Kendrick Lamar, Margaret Qualley tracks down a button that has disappeared from the cuff of her Chanel jacket.
The Button finds Qualley trekking to Paris (thanks to a ticket she bought from Campbell at the train station) to meet the brand’s head designer (Mouglalis) at Chanel’s iconic 31 Rue Cambon store. Mouglalis closes the film with “The beauty in the imperfections of time.”
Chanel Spring-Summer 2024 Haute Couture fashion show can be watched on Tuesday, January 23 at 16:00 Turkey time on chanel.com.