Vichy Introduced Eye Cream Offering 360 Degree Care

Vichy introduced Vichy Collagen Specialist Eye Cream, which offers a younger look and 360-degree care for the eye area, with a magnificent launch held at Binbirdirek Cistern on Wednesday, February 28, 2024.

The promotion was hosted by Vichy Brand Manager Simge Döngel at the Binbirdirek Cistern, which took on a fascinating atmosphere inspired by the red world of the anti-aging skin care brand Vichy. Many guests attended, including Mert Vidinli, Pelin Kaya, Akasya Asıltürkmen, Bilge Yenigül, Meriç Küçük, Pınar Hotiç, Mihre Mutlu and Katre Turan. The guests examined the product closely in special experience areas and also had the opportunity to get information from experts on issues they were curious about regarding eye care.

Anti-Aging Eye Care from the Developed Vichy Liftactiv Collagen Specialist Family

Vichy Brand Manager Simge Döngel said that collagen production decreases by 75% as we age and collagen loss accelerates due to factors such as aging, glycation and environmental factors. “Especially around the eyes; It ranks first among the regions where symptoms of collagen loss are observed due to environmental effects, lifestyle and hormonal changes. Providing anti-aging care, Vichy Liftactiv Collagen Specialist Cream offers comprehensive collagen care with pro-peptide technology that supports the production of multiple collagen types needed by the skin. Vichy Liftactiv Collagen Specialist Eye Cream, containing Peptides, Pro-xylane and Vitamin Cg, is used twice a day routinely with Vichy Collagen Specialist Care Cream; It helps reduce the appearance of 5 signs of aging such as crow’s feet wrinkles, under-eye wrinkles, under-eye bags, dark circles and droopy eyelids. It supports +200% more collagen production and increases 5 types of collagen, resulting in a younger look and 360° for the eye area. “It offers care,” he said.

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